Kaitlin Woolley is an Assistant Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management. Professor Woolley studies consumer motivation and goal pursuit, with a focus on understanding what consumers value when pursuing their goals and how to use this to increase goal persistence. She also studies the influence of goal conflict on consumers’ avoidance of information, and the role food consumption plays in facilitating social connection.
Professor Woolley’s research has been published in top-tier academic journals including Journal of Consumer Research and Journal of Personality and Social Psychology. Her work has also received coverage in popular media outlets such as the Wall Street Journal, the New York Times, Harvard Business Review, and NPR.
At Johnson, Professor Woolley connects with MBA students in teaching the core marketing course and the consumer behavior elective. She earned a bachelor’s degree magna cum laude in psychology from Cornell University. She earned an MBA from the University of Chicago Booth School of Business. Her PhD is from the University of Chicago Booth School of Business.