Kaitlin Woolley is an Assistant Professor of Marketing at the SC Johnson Cornell College of Business. Professor Woolley studies consumer motivation and goal pursuit, with a focus on understanding what consumers value when pursuing their goals and how to use this to increase goal persistence. She also studies the influence of goal conflict on consumers’ avoidance of information, and the role food consumption plays in facilitating social connection.
Professor Woolley’s research has been published in top-tier academic journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Psychological Science, and Organizational Behavior and Human Decision Processes. She has also published popular press articles in Harvard Business Review, The Conversation, and Character & Context. Her work has been covered by outlets such as the Wall Street Journal, the New York Times, and NPR. Woolley has won several awards and honors for her research; in 2021 she was named a Marketing Science Institute Young Scholar and received the Rising Star award from the Association for Psychological Science.
At Johnson, Professor Woolley connects with MBA students in teaching the core marketing course and the consumer behavior elective. She earned a bachelor’s degree magna cum laude in psychology from Cornell University. Her MBA and PhD are from the University of Chicago Booth School of Business.