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Kaitlin Woolley is an Assistant Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management. Kaitlin studies consumer motivation and goal pursuit, with a focus on understanding what consumers value when pursuing their goals and how to use this to increase goal persistence. She also researches the influence of goal conflict on consumer choice, and the role food consumption plays in social connection. Kaitlin’s research has been published in journals and book chapters, including Journal of Consumer Research and Journal of Personality and Social Psychology. Her work has also been featured in outlets such as the Wall Street Journal, the New York Times, Harvard Business Review, and NPR.

In the MBA program at Johnson, Kaitlin teaches the core Marketing course and Consumer Behavior.  She earned her bachelor’s degree magna cum laude in psychology from Cornell University and her MBA from the University of Chicago Booth School of Business. Her PhD is in Behavioral Science from the University of Chicago Booth School of Business.

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